Fridays: 1:00 & 3:00. Ticket sales begin at 12:00.

Saturdays: 12:00, 1:00, 2:00, 3:00, 4:00. Ticket sales begin at 11:00.

Sundays: 1:00 & 2:30.  Ticket sales begin at 12:00.CLOSED EASTER SUNDAY

August Schell Brewing Company
1860 Schell Road
New Ulm, MN  56073


Tour price is $5.00. Sorry, we do not take reservations for tours.  Tickets are sold on a first come, first served basis.

  • Ticket sales begin when museum opens for the day.
  • Tour size is limited and may sell out. There is limited access to production areas on tours.
  • ID is required for all guests tasting beer.

Limited private group tour times are available by appointment and must be booked well in advance.  Please contact us to make arrangements:

Museum of Brewing

Friday: 12:00–4:00pm
Saturday: 11:00–5:00pm
Sunday: 12:00–3:00pm CLOSED EASTER SUNDAY

Gift Shop

Open Daily: 11:00 – 5:00pm CLOSED EASTER SUNDAY